Ethical Consumers’ Awareness of Vegan Materials: Focused on Fake Fur and Fake Leather

نویسندگان

چکیده

With an increase in ethical awareness, people have begun to criticize the unethical issues associated with use of animal materials. This study focused on transition global consumers’ awareness toward vegan materials and relationship between interest subjects such as animals, environment, For this purpose, posts about fur/fake fur leather/fake leather uploaded Google Twitter from 2008 2019 were utilized, Term Frequency-Inverse Document Frequency (Tf-idf) value was extracted using Python 3.7. Furthermore, worldwide keyword search volume each word analyzed Smart PLS 3.0 investigate awareness. First, time, consumers began relating topics rights, abuse, protection. Second, “animal welfare” increased, “fake fur” also rose, “cruelty free” fur”, “vegan leather” increased. Third, “environment” decreased. However, “eco” augmented.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13010436